Analytics Strategy Development

What is Analytics Strategy Development?

Analytics strategy development involves creating a comprehensive plan to leverage data and analytics effectively within a business. It includes defining business objectives, identifying relevant data sources, selecting appropriate analytical techniques, and establishing processes for data collection, analysis, and interpretation. An effective analytics strategy aligns with organisational goals and enables data-driven decision-making. It helps businesses extract valuable insights from data, optimise operations, improve customer experiences, and gain a competitive advantage.